Pure Fashion » A Celebration of Style and Virtue

Pure Fashion is a character formation program that enhances not only a young woman's external appearance, but more importantly, her interior beauty and balanced self confidence.

Our goal is to emphasize a young woman's inherent dignity and therefore create in her a desire to dress and act in accordance with that dignity. We understand that many young women today are losing their sense of innocence at a very young age, and Pure Fashion aims to reverse this trend by offering a fun, exciting and effective virtue formation program that can impress the hearts and minds of young girls at a very critical stage in their lives.

The Pure Fashion Model Training program spans the course of 7 months and consists of monthly training sessions designed to help young girls develop into young ladies.

Through the monthly training sessions, Pure Fashion Models are taught the foundational skills of becoming confident, competent leaders in their schools and communities. With training sessions focusing on topics such as table manners, social etiquette and public speaking skills, Pure Fashion Models will learn the basics of growing into distinguished, capable and respectful young women. Pure Fashion models will also be taught the art of makeup and hairstyling, all the while remembering that grace, decency and dignity are our greatest adornments.

In our modern culture, which sometimes promotes an "all about me," "look at me" mentality, Pure Fashion promotes balanced self confidence with a desire to love, serve and respect others. The Models are also given opportunities to love and serve others through outreach and mission projects, which cultivate the virtues of love and generosity of spirit. In addition, the young women will be taught how to sit, stand, and walk with grace and elegance as we realize that sometimes our actions speak louder than our words. And finally, they will be taught to think critically about the choices they make, the merchandise they buy, and the overall way in which they present themselves to the world.